Advertising is dead.
Long live advertising.
Here, I share some of my observations and thoughts about brands, their communications, strategies and governance… Please do not hesitate to give some feedback or share your comments.
(please do not read if you suffer from anxiety in relation with Covid-19 and its possible socioeconomic after effects) I do not know how old I was but I was a child when I watched Logan’s Run. It is an underrated movie about a dystopia in which people are put to death when they reach the […]
Gen X is the generation that got stuck between two transitional generations: Baby Boomers and Millennials, which is a curse in white-collar professional life. Let me explain to you why. Baby Boomers is the post war generation, and they learned to take politics and power games seriously. They are sceptical, they do not give trust […]
When I was listening to Alexander Wang in WebSummit 2019 (read my post about the Summit here), his thoughts about Lil Miquela caught my attention and kept me thinking: Avatars, influencers, celebrities, leaders, spokespeople… They are all about finding the right narrative for an abstract entity or a community: A brand, a political point of […]
It is so interesting to see how cultures and values shape our personalities and choices. I was reading this article and I found myself getting angry about the encouragement around “faking confidence” which is positioned as better than being modest. I faked confidence myself many times, sometimes you need to do that. Sometimes you fall […]
It has been around five months since Nike’s new ‘crazy’ campaign was kicked off. Back then, I tried to make my point very clear with this post. I suggested two possible scenarios which could happen: Crazy (?) and controversial: No matter what the politicians say/do, Nike keeping loyal to the original inclusive design of the […]
I will not use a brand name directly and/or share a link here. I will call them as “Jimmys’ friends” – a very useful term Hannah Gadsby created: Because even a very negative feedback is beneficial in some cases, we all know how it works: debate generates buzz, buzz spreads content, content helps SEO, SEO […]
Web Summit 2018 happened with almost 70k participation figure. It was big, it was very well organised, it was crowded, it was awesome and it was tiresome. As professionals who are getting experienced, we grow assumptions which come with expectations. For example; we expect it to be crowded, we expect to have good wifi, we […]