Marketing is not a real science and marketeers produce so many hypothesis everyday that need to be verified. I read nice hypothesis on Moz’ blog that was referring to a debate about the future of content marketing, I jumped to the source mentioned – to Buzzsumo to understand the counter arguments and read the author’s […]
I love ‘segmentation’ in general, being able to see things in well-defined segments is such a relief for my engineer mind. Defining commonalities and determining patterns around relevant characteristics is not only practical but is insightful, as well. And life is full of segmentations: age groups, SES, personality types, astrology signs, literature genres, supermarket shelves, dog breeds, […]
I was reading the article of Joe Pantigoso on brandchannel. The references he uses and their associations are very familiar, yet well simplified. His way to define the segmentation of brands is neat and memorable. Since we all know the shades of being an emotional brand, it is easy to match your own terminology with his. […]
The recent political developments in the world show us -once again- how simple the persuasion is. If you give people what they want, if you tell them what they want to hear; they just nod. It is not about your charisma and wisdom, it is about their egos. They need to be assured, they need […]
How a bad brief finds its way into a creative shop if it needed to be precise to deliver the best job? Think about other industries; even if the customer does not have any knowledge about what (s)he is seeking for, or trying to explain it very badly, a good sales person can easily navigate […]