Let’s grow some beard, girl!

I will not use a brand name directly and/or share a link here. I will call them as “Jimmys’ friends” – a very useful term Hannah Gadsby created: Because even a very negative feedback is beneficial in some cases, we all know how it works: debate generates buzz, buzz spreads content, content helps SEO, SEO […]

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Hypocrisy or a learning process?

If you did not have the chance to read my previous posts We Don’t Buy Another Hero or If The Cause Is Not Really Yours where I wrote about the mistakes brands may make on the road to be Purposeful Brands; I’d summarise my point as: A social purpose should be relevant to your brand/company to resonate. Even […]

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