social_media – Sonat Antepli

Brand Personification: Playing god is not easy

Posted on October 17, 2020 by sonat antepli

When I was listening to Alexander Wang in WebSummit 2019 (read my post about the Summit here), his thoughts about Lil Miquela caught my attention and kept me thinking: Avatars, influencers, celebrities, leaders, spokespeople… They are all about finding the right narrative for an abstract entity or a community: A brand, a political point of […]

Power of 1D

Posted on October 17, 2020 by sonat antepli

We all witness our world becoming more diverse. There is a fragmentation in everything: lifestyles, politics, marketing, media, literature, music, fashion, cultures… And in parallel, the content being created each second is enormous. We watch those internet statistics videos about how many videos are being uploaded on YouTube every second with awe, out mouths water when we open […]