It is so interesting to see how cultures and values shape our personalities and choices. I was reading this article and I found myself getting angry about the encouragement around “faking confidence” which is positioned as better than being modest. I faked confidence myself many times, sometimes you need to do that. Sometimes you fall […]
About the idea of Decentralisation beyond Blockchain, Cryptocurrencies and DAOs. How to see anonymity and decentralisation for the benefit of People.
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Marketing is not a real science and marketeers produce so many hypothesis everyday that need to be verified. I read nice hypothesis on Moz’ blog that was referring to a debate about the future of content marketing, I jumped to the source mentioned – to Buzzsumo to understand the counter arguments and read the author’s […]
I was reading the article of Joe Pantigoso on brandchannel. The references he uses and their associations are very familiar, yet well simplified. His way to define the segmentation of brands is neat and memorable. Since we all know the shades of being an emotional brand, it is easy to match your own terminology with his. […]
It is odd that marketeers cannot easily revise the fundamentals of communication nowadays. Simplification got harder. That is not quite enough to explain why they cannot do it. In my opinion they do not rush it, because they make money using the old school techniques. Their way of business, their metrics and their picture of […]