I am getting old I assume. Last week I noticed two campaigns which reminded me of some old legendary campaigns. Years ago, these works would be spotted out and accused of being plagiarised. But nowadays even the ad blogs are not into those discussions. Are we getting lazy, ignorant or even tired of trying of […]
So what is the difference between Coca-Cola and Pepsi… Some may claim that there is none, but the majority will state a difference; a taste difference, a difference about their advertising style, something about the colours and packaging… It does not matter what they say, but the majority would believe that there is a difference. […]
WARC’s Cannes Lions Creative Effectiveness Awards summary perfectly resembles the importance of using traditional media and social media in sync. The discussion about traditional media’s relevance loss seems to be still premature as well as social media’s reach power in this fragmented media landscape. If those two are orchestrated together with a well curated content pool, effectiveness follows. […]
The recent political developments in the world show us -once again- how simple the persuasion is. If you give people what they want, if you tell them what they want to hear; they just nod. It is not about your charisma and wisdom, it is about their egos. They need to be assured, they need […]
How a bad brief finds its way into a creative shop if it needed to be precise to deliver the best job? Think about other industries; even if the customer does not have any knowledge about what (s)he is seeking for, or trying to explain it very badly, a good sales person can easily navigate […]