super_bowl – Sonat Antepli

How can you spend one billion dollars in a couple hours?

Posted on October 17, 2020 by sonat antepli

I don’t know if there is another way to do it but running adverts on Super Bowl would work for you. According to Kantar, the media value of 2018 Super Bowl ad breaks on Fox were $419 mio to reach to around 111 mio people. This is just for airing adverts on one single TV channel for […]

Let’s not be reasonable

Posted on October 17, 2020 by sonat antepli

Super Bowl is coming. We may watch many adverts that are influenced by the surprising results of presidential elections. We may see & hear brave messages about unity, diversity, patriotism, freedom… anything that would make USA citizens remember their shared (?) values. It would be such an opportunity for brands to demonstrate a bold attitude […]