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Tag: brand_extension

Portfolio Management got to be insightful

Posted on October 17, 2020 by sonat antepli

People were unsure about how to react when Snap launched Spectacles. It was too expensive to be a merchandise and too gimmicky to be a core wearable camera. People tried to take it seriously, and with a strong marketing support Snap Inc sold 150 Spectacles in just one year with a price of $130. Some say […]

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