Gen X is the generation that got stuck between two transitional generations: Baby Boomers and Millennials, which is a curse in white-collar professional life. Let me explain to you why. Baby Boomers is the post war generation, and they learned to take politics and power games seriously. They are sceptical, they do not give trust […]
When I was listening to Alexander Wang in WebSummit 2019 (read my post about the Summit here), his thoughts about Lil Miquela caught my attention and kept me thinking: Avatars, influencers, celebrities, leaders, spokespeople… They are all about finding the right narrative for an abstract entity or a community: A brand, a political point of […]
It is so interesting to see how cultures and values shape our personalities and choices. I was reading this article and I found myself getting angry about the encouragement around “faking confidence” which is positioned as better than being modest. I faked confidence myself many times, sometimes you need to do that. Sometimes you fall […]
About the idea of Decentralisation beyond Blockchain, Cryptocurrencies and DAOs. How to see anonymity and decentralisation for the benefit of People.
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Web Summit 2018 happened with almost 70k participation figure. It was big, it was very well organised, it was crowded, it was awesome and it was tiresome. As professionals who are getting experienced, we grow assumptions which come with expectations. For example; we expect it to be crowded, we expect to have good wifi, we […]
The quote itself is 12 years old and its accuracy was being discussed since then… All the speculations about Big Data and the way it turned into power games, led to numerous conspiracy theories and enormous scandals: Google knowing everything, the danger around front cameras, the Adblockers abusing your dat for marketing, democracy manipulators like […]
I read a very well written article on HBR lately. On paper, it is neither related to advertising nor marketing directly but I think it can easily be linked to Brand Building and Marketing Strategies. Before we build that link, let’s give justice to the content and to its intentions. The article is about the […]
People were unsure about how to react when Snap launched Spectacles. It was too expensive to be a merchandise and too gimmicky to be a core wearable camera. People tried to take it seriously, and with a strong marketing support Snap Inc sold 150 Spectacles in just one year with a price of $130. Some say […]
I have been waiting for a while to write this article. It is about my favorite brand that I served for 6 years. Six years in a big multinational is definitely not enough to say I know it all… However, it is definitely enough to feel a belonging. And belonging is such a strong feeling […]
Agreeing on a Target Group for a communication is a hassle most of the times. Marketeers tend to be very inclusive on defining their audience and agencies are always persistent to force them to be choiceful. Most of us work with smart people- no one is that dumb to put “everyone” as a Target Group just […]