We all witness our world becoming more diverse. There is a fragmentation in everything: lifestyles, politics, marketing, media, literature, music, fashion, cultures… And in parallel, the content being created each second is enormous. We watch those internet statistics videos about how many videos are being uploaded on YouTube every second with awe, out mouths water when we open […]
Marketing is not a real science and marketeers produce so many hypothesis everyday that need to be verified. I read nice hypothesis on Moz’ blog that was referring to a debate about the future of content marketing, I jumped to the source mentioned – to Buzzsumo to understand the counter arguments and read the author’s […]
WARC’s Cannes Lions Creative Effectiveness Awards summary perfectly resembles the importance of using traditional media and social media in sync. The discussion about traditional media’s relevance loss seems to be still premature as well as social media’s reach power in this fragmented media landscape. If those two are orchestrated together with a well curated content pool, effectiveness follows. […]
The recent political developments in the world show us -once again- how simple the persuasion is. If you give people what they want, if you tell them what they want to hear; they just nod. It is not about your charisma and wisdom, it is about their egos. They need to be assured, they need […]
It is odd that marketeers cannot easily revise the fundamentals of communication nowadays. Simplification got harder. That is not quite enough to explain why they cannot do it. In my opinion they do not rush it, because they make money using the old school techniques. Their way of business, their metrics and their picture of […]