Is purchasing funnel still alive

It is odd that marketeers cannot easily revise the fundamentals of communication nowadays. Simplification got harder. That is not quite enough to explain why they cannot do it. In my opinion they do not rush it, because they make money using the old school techniques. Their way of business, their metrics and their picture of […]

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Brief shaming

How a bad brief finds its way into a creative shop if it needed to be precise to deliver the best job? Think about other industries; even if the customer does not have any knowledge about what (s)he is seeking for, or trying to explain it very badly, a good sales person can easily navigate […]

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