Brand Personification: Playing god is not easy

When I was listening to Alexander Wang in WebSummit 2019 (read my post about the Summit here), his thoughts about Lil Miquela caught my attention and kept me thinking: Avatars, influencers, celebrities, leaders, spokespeople… They are all about finding the right narrative for an abstract entity or a community: A brand, a political point of […]

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What kind of a leader are you?

It is so interesting to see how cultures and values shape our personalities and choices. I was reading this article and I found myself getting angry about the encouragement around “faking confidence” which is positioned as better than being modest. I faked confidence myself many times, sometimes you need to do that. Sometimes you fall […]

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Nike & Kaepernick: Is it crazy enough?

It has been around five months since Nike’s new ‘crazy’ campaign was kicked off. Back then, I tried to make my point very clear with this post. I suggested two possible scenarios which could happen: Crazy (?) and controversial: No matter what the politicians say/do, Nike keeping loyal to the original inclusive design of the […]

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Let’s grow some beard, girl!

I will not use a brand name directly and/or share a link here. I will call them as “Jimmys’ friends” – a very useful term Hannah Gadsby created: Because even a very negative feedback is beneficial in some cases, we all know how it works: debate generates buzz, buzz spreads content, content helps SEO, SEO […]

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